Barbara McNichol Testimonial
“I would not send out anything important without first getting Barbara's expertise and keen eye for perfection."
- Maureen Minnehan Jones, Wisdom to Wellness
Testimonial
“You really made the difference in my books. I am extremely grateful and actually rather in awe of your work."
- Jack Cotton, CRS, CRB, 3 luxury real estate books
Testimonial
“You were the cornerstone of success for Motivational Leaders. The editing was innovative, creative, and technically perfect. You have the gift to enhance without changing the meaning, correct without detracting, clarify while simplifying and supplement with wisdom and insight.
- Vilis Ozols, Ozols Business Group
Presentations
BME Live—Adding Power to Your Pen
See how editing experience from an expert transfers into live presentations for groups large and small. Please contact Barbara to customize a presentation for your corporation or association from the following topics.
Get Your Story Straight: Tell Your Story Powerfully on the Stage and on the Page
Entrepreneurs and leaders of organizations can’t rely on simply conveying facts to call people to action. People act when they feel moved, when they “get” your message deep in their bones. Otherwise, why would they invest their precious resources on what you offer?
Whether you’re speaking to a single person or a roomful—or writing website copy or articles—a strong emotional appeal strengthens your chances to inspire them to action.
But how can you achieve that? Through this program/workshop co-presented with presentation coach Andrea Beaulieu.
Information that comes to life through exercises shows how to tell your story with skill, persuasion, and confidence. You’ll explore ways to personalize stories and share from the heart—both on the stage and on the page.
As you hone your stories in fresh new ways, you’ll discover how to:
Inject emotional connections and theatrical techniques into their stories
Clarify, organize, and refine messages to reflect specific goals
Learn editing tricks to adapt stories told on the stage for the page
You’ll come away with a story you can leverage one story for multiple uses: website, email, articles, marketing materials, and more.
Note: This program/workshop has been well received by nonprofit
organizations.
“As fundraisers, we value telling the life-changing stories of the nonprofit
agencies we represent. The skill development from Andrea and Barbara in their
'Get Your Story Straight: Tell Your Story Powerfully on the Stage and on the
Page' session at our AFP meeting/workshop was highly practical and perfect for
our needs.”
- Torrie Taj, Association of Fundraising Professionals
Dynamic
Editing Angles to Improve Your Writing and Whack Wordiness
Come sharpen your pencil and learn critical editing skills you’ll use forever.
This fun, interactive session is guaranteed to improve everything you write—from articles and program descriptions to website copy and nonfiction books. You’ll learn tried-and-true editing techniques to whack wordiness from your writing so you’ll—
Inject emotional connections and theatrical techniques into their stories
Add “muscle” to your writing by taking out the “fluff”
Pay attention to “tricks” of the editing trade that make a difference every time
Learn to revise your own work with confidence and save time in the long run.
Note: This presentation is ideal for writers’ groups and conference. It is
also available as a teleclass and/or ongoing series.
“Barbara’s program Whack Wordiness was well received by a room full of women
writers – both aspiring and published. We found takeaways that we know will be
helpful. She fielded questions and left us with much to think about. She was
entertaining and kept our interest.”
- Patricia L. Brooks, Scottsdale Society of Women Writers
Making Your Business Writing Clear and Succinct
When professionals chose clarity instead of clutter, they have a greater chance of meeting their communication objectives. And by writing more clearly and succinctly the first time, they avoid doubling their efforts . . . and their frustration.
Consider how much dialogue takes place through electronic services. Yet the speed of delivery doesn’t make up for unclear messages—in fact, speed can exacerbate a bad situation created by poor written communication.
It’s time to address how professionals can incorporate into everything they write. This fast-paced, hands-on workshop stresses how to convey written messages as succinctly and clearly as possible.
Note: This program/workshop has been developed for small business groups needing a boost in their writing skills.
“Barbara McNichol brought home the joy of precision in language. Essential
for those who want to write well, and all who consider ourselves educated
readers.”
- Nancy Marshall
Crafting Incredible Speaker One-Sheets That Get You Noticed
This nuts-and-bolts session grounds professional speakers in how to make their one-sheets an extension of the conversation going on in their prospects’ minds. It features insights and concrete information on what include and what must be avoided.
Participants will:
Learn what components need to be included in an attention-getting one-sheet
Know the style and tone your one-sheet needs to get a decision-maker interested
Get a head start on writing your own by doing a fun, energizing exercise
You’ll come away confidently knowing how to craft this essential tool for
marketing your programs to people who can hire you.
Note: This presentation has been well received by members of National Speakers
Association and Canadian Association of Professional Speakers.
Call
520-615-7910 today to select the powerful presentation that fits for your group.
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Give power to your pen. |
Barbara McNichol Editorial
Editor@BarbaraMcNichol.com
www.BarbaraMcNichol.com
520-615-7910 (phone)
877-696-4899 (toll free)
5090 N Camino de la Cumbre
Tucson AZ 85750
© Barbara McNichol Editorial, All rights reserved
